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Social media seems like fun and games – until it isn’t. Certain individuals have built followers and fans on certain social media platforms in the millions of people. Social Media Law relates to who owns the content being shared, when and where sharing is appropriate and what limits may be imposed on sharing often raise issues relating to trademark infringement, copyright infringement, social media marketing, labor relations and more.
Legal mistakes to avoid
• Not understanding copyrights
• Failure to properly disclose influencer marketing campaigns
• Improper formatting of sponsored posts
• Fake testimonials
• Not reading the terms of service
• Reusing someone else’s license to original content
• Pulling content from Google Images
• Not budgeting for legal recourse
• Running a social media sweepstakes without legal clearance
• Using popular music without permission
• Endorsements
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